Our Story

Three women stand on the beach with their backs facing the camera, each wearing size-inclusive black swimsuits. The scene highlights the diversity and inclusivity of the swimwear.

How It All Started

Up&Downn was born from a simple idea: to add convenience and style to modern women's swimwear. We believe life should be lived in the moment, worry free of all inconveniences especially at the beach. Our mission is to make everyday adventures seamless and enjoyable with our innovative and flattering swimwear.

Designed for women who value spontaneity, adventure, and style, our collection blends function with fashion, allowing you to embrace each moment and live unscripted. Every piece is thoughtfully crafted to support your on-the-go lifestyle, one beach day at a time.

Join our community in breaking norms and embracing life as it comes, without worrying to much and making the most of every day. Because at Up&downn, we believe life is best lived in the present!! YOLO ( You Only Live Once)

Meet The Crew

Sunshine, beaches, and a whole lotta confidence - that's the Up & Downn story, hatched in Melbourne by Shreya and Aman.

Shreya is the on-the-go dreamer, always living in the moment and embracing life as it comes. Her carefree spirit and spontaneity drive her to make decisions on the fly, savoring every adventure along the way. She believes that life should be lived unscripted, without the hassle of worrying about the consequences.

Aman, her strongest supporter, is the brain behind her dreams. He has a knack for turning her visionary ideas into reality, blending practicality with innovation. While Shreya dreams up ways to enhance everyday adventures, Aman brings them to life.

Big shout-out to you! We wouldn't be here without our amazing community of all on-the-goers. Thanks for joining us on this wild ride!

Meet The Crew

Sunshine, beaches, and a whole lotta confidence - that's the Up & Downn story, hatched in Melbourne by Shreya and Aman.

Shreya (fashion designer) is the on-the-go dreamer, always living in the moment and embracing life as it comes. Her carefree spirit and spontaneity drives her to make decisions on the fly, savouring every adventure along the way. She believes that life should be lived unscripted, without the hassle of worrying about the consequences.

Aman, her strongest supporter, is the brain behind her dreams. He has a knack for turning her visionary ideas into reality, blending innovation with execution. While she dreams up ways to enhance everyday adventures, he brings them to life.

Big shout-out to you! We wouldn't be here without our amazing community of all on-the-goers. Thanks for joining us on this wild ride!

Our Core Values

At the heart of our brand, we stand on four pillars:

Never Settle

We don't settle for average, and neither should you. Our swimwear is crafted to empower you to conquer every wave, feeling confident and beautiful in your own skin.

Unbound

Confidence Without Compromise. Functionality meets freedom in every piece. We design swimwear that moves with you, flatters your form, and lets you embrace the beach worry-free.

Better Is Possible

Made to last, made to love. We ensure that every piece of our swimwear meets the highest standards, because we believe there’s always room for improvement.

Conscious Commitment

We're committed to minimizing our environmental impact because feeling good and human convenience shouldn't come at the cost of our beautiful oceans.