Innovation

Story behind our swimsuits with pockets

It all began during a vacation, an ordinary trip that sparked an extraordinary idea. Imagine sun-kissed beaches, turquoise waters, and the freedom of exploration. Amidst this paradise, a small but persistent inconvenience surfaced. Every time we set foot on an island, we struggled to secure our belongings. As someone who loved capturing spontaneous moments, we found it particularly frustrating to manage valuables while truly enjoying.

One day, while juggling essentials to  truly enjoy the moment, a thought struck: Why don’t women’s swimsuits come with pockets? This simple question led to a groundbreaking idea that would revolutionize swimwear and bring exceptional convenience to women everywhere.

Image showcasing a lively crowd on the beach, with various people enjoying their time but also dealing with the inconvenience of securing their valuables. The image is designed for the UpandDownn website to highlight the common challenge of managing personal items in a busy beach setting.
Image showcasing a lively crowd on the beach, with various people enjoying their time but also dealing with the inconvenience of securing their valuables. The image is designed for the UpandDownn website to highlight the common challenge of managing personal items in a busy beach setting.
Image showcasing a lively crowd on the beach, with various people enjoying their time but also dealing with the inconvenience of securing their valuables. The image is designed for the UpandDownn website to highlight the common challenge of managing personal items in a busy beach setting.
Image showcasing a lively crowd on the beach, with various people enjoying their time but also dealing with the inconvenience of securing their valuables. The image is designed for the UpandDownn website to highlight the common challenge of managing personal items in a busy beach setting.

Design Inspiration

With an idea in mind, we embarked on a journey to design the perfect swimsuit with pockets. The journey from idea to prototype was a wavy ride with several ups and downs. It started with basic prototypes, testing various placements and pocket sizes. Drawing inspiration from cyclist and lulu lemon yoga pants, we strategically placed the pockets at the tailbone. In addition to the enhanced mobility, the pocket placement ensured convenience without compromising the aesthetics of the swimsuit.

Cyclist carrying essentials in a back pocket, serving as inspiration for the UpandDownn swimsuit with pockets. The image highlights the practical and functional aspect of the design, emphasizing convenience and utility.
yoga pants with a back pocket for carrying essentials, serving as inspiration for the UpandDownn swimsuit with pockets. The image highlights the practical and functional aspect of the design, emphasizing convenience and utility.
Prototype of a black one piece swimsuit features a discreet pocket at the back with a mobile phone in the pocket.
Prototype of a black one piece swimsuit features a discreet pocket at the back with a mobile phone in the pocket.

Water Resistant Pocket

Once the pocket was designed, we realized the importance of protecting belongings in a water-centric environment, we delved into the realm of water resistance. Through extensive research, testing, and experimentation with various materials, we achieved a breakthrough. Feedback from friends and potential users, who tested the swimwear in real-life conditions helped refine the designs further. The result? The launch of our version 1.0 featuring pockets with water resistance keeping the aesthetics of the garment intact.

  • Security: Keep your valuables safe and protected from sand, water, accidental drops and theft.
  • Convenience: Easily access your belongings without interrupting your fun.
  • Versatility: Our pockets are designed to fit a variety of small items, (including your phone, cards, keys, shells, sunscreen etc).
  • Seamless: Enjoy convenience and security of your valuables without compromising on the aesthetics.
The black bikini bottom features a discreet pocket at the back with a mobile phone in the pocket.

Future Vision

With this simple yet an effective idea, our journey has just started. 

We believe "Better Is Possible" and our ultimate goal is to find simple, convenient, and stylish solutions for all the inconveniences faced by beach lovers and help them live life on the go!